Our new “Live Map” feature shows where your users are currently located in real time. The new feature is ideal for discovering where your content is popular and going viral.
Understanding your audience is more critical than ever. Where are your readers engaging with your content right now? Which stories are resonating in different regions? And how can you leverage these insights to drive more traffic and engagement? Our latest feature – Live Map – gives newsrooms the power to track user locations in real time, helping publishers see exactly where their content is trending and going viral.
Instant Viral Detection: See the exact moment and location where your content starts trending. When a story begins gaining traction in unexpected regions, you’ll know immediately—not hours later through traditional analytics.
Geographic Story Angles: Discover regional perspectives you might have missed. If your political coverage is suddenly popular in swing states, or your environmental piece is resonating in affected areas, you can pivot your follow-up coverage accordingly.
Resource Allocation: Deploy your reporting resources more strategically. When you see concentrated reader interest in specific locations, you can direct correspondents or stringers to those areas for deeper coverage.
Breaking News Verification: Cross-reference user engagement patterns with reported events. Unusual spikes in specific locations can help verify or question the scope of breaking news.
Audience Development: Identify untapped markets where your content performs well but you lack local presence or partnerships.
Ready to explore Live Map? Log in to NowMetrix, click “Map”, and select your region. If you’re new to NowMetrix, start your free trial here.