About NowMetrix
NowMetrix is created by professionals who have worked in the news industry. We understand exactly what data is important for those working in newsrooms and content teams.
The Story behind NowMetrix
For years, I relied on web analytics, including Google Analytics, but always felt a significant gap: accessing truly real-time data. In my 15+ years as a software developer and SaaS entrepreneur, much of it in the Swiss media sector, I learned that waiting for data isn’t an option. The limitations I experienced with existing tools, especially around real-time capabilities and getting timely support, sparked a fundamental question: What if there was an analytics platform built specifically for speed and immediacy? That question led to the creation of NowMetrix. It’s the solution I built to address the real-time data challenges I personally faced.
Ben Rüegg, Founder NowMetrix
Why NowMetrix?
Editorial Analytics represents a specialized segment within the broader Analytics Industry, catering specifically to the unique requirements of newsrooms and content teams.
Unlike marketing teams or general data analysts, journalists and editors prioritize certain metrics, necessitating immediate access to data.
While there are several other Editorial Analytics tools available in the market, such as Chartbeat, Marfeel, and Smartocto, many of these have evolved over time to include a plethora of features that often exceed the practical needs of newsroom personnel.
Our mission is distinct: to provide an analytics tool that is simple, swift, and intuitive. We focus on delivering a user-friendly experience, ensuring that our tool is so straightforward that your team colleagues can use it effortlessly, without needing extensive explanations or training.
90% of our trial users stay with us
We’re proud to see that so many of our trial users enjoy our product. A stunning 90% of them choose to stay with us after the free trial. Are you ready to be our next satisfied customer?
Founded
NowMetrix is located in Berlin and Zurich. We’re 100% profitable and bootstrapped.
Customers
Already 100+ media brands worldwide use our real-time dashboard to make better content decisions.
Requests per second
Our Service is handling over 75K requests per second – and we’re processing more and more every week.
Open job positions
Interested in developing our product? Join our team!
There are no open positions at this time. Please check back later.