Editorial analytics for newsrooms

Know what matters to your readers right now.

Which stories are people reading? Where is the attention coming from? NowMetrix shows your newsroom what is happening on your website, live – while there is still time to act.

No credit card required

120+ publishers worldwide run NowMetrix

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Live newsroom dashboard

Which story is picking up?

One article gains readers while another loses momentum. Top Pages shows which stories people are reading, where they come from and how interest is changing.

Give the whole newsroom a shared view for the next homepage placement, a story update or the handover at the desk.

Explore the dashboard
Live readers, trends and sources alongside each story.

Google Discover

Google Discover, live. As readers arrive.

An article suddenly attracts new readers from Google Discover. NowMetrix shows you which story is behind the spike, how many people are reading it and whether interest is still growing – all in real time. Your newsroom can act while the Discover surge is happening.

Explore Discover live
Filter live traffic by Google Discover to see current readers and the trend for each story.
“One View and everybody knows what's happening on the site.”
Yves HörlerHead Technology and AdTech, streetlife.ch
“After GA removed the real-time portion of the tracker, we set out looking for a replacement. … We can’t see ourselves now not using NowMetrix to monitor our real-time traffic which is a must!”
Bruno MackayDirector of Technology, samplesource.com
“NowMetrix is one of the best website tracking tools. … It is simple and easy to navigate, unlike Google Analytics (GA4).”
Shalabh GargSEO Professional, geekflare.com
“It works well and it does exactly what it is supposed to do, both from desktop and from mobile, which is very important to me. … I really recommend it to everyone who works on the web.”
Nicola LigasManaging Editor, smartworld.it

Live Proofreading

More readers. A good moment for a closer look.

Your most-read articles deserve a second look. Live Proofreading automatically checks them for spelling, grammar and possible contradictions.

Editors get specific suggestions and decide which to accept. A mistake can be corrected while the story is still reaching a large audience.

Explore Live Proofreading

Local life

A new place to meet in the neighborhood

The new neighborhood square opened on Monday morning. Benches and a drinking fountain now stand where cars used to park. Twelve trees has have also been planted, giving residents some welcome shadde shade in summer.

Project leader Nina Cole hopes the square will bring neighbors together. Local residents had had had asked for more greenery and space to chat.

“A good square is all about the people who use it,” says Coleman Cole. On Saturday, the neighborhood association is hosting a small celebration with music and coffee. Children can try out the new play area. Entry is free.

Try this example: select a highlighted correction to see the explanation.

Put your data to work.

NowMetrix supports your newsroom beyond the dashboard. Bring live signals to the tools your team already uses.

Let the newsroom know when a story takes off.

Traffic alerts in Slack or Telegram draw attention to stories that are gaining readers. Connectors bring these signals into your own workflows.

Explore connectors

Ask questions. Understand the connections.

Which articles are getting Discover traffic right now? Ask Claude, ChatGPT or other MCP-compatible tools about your analytics. The REST API also lets you bring the data into your own applications.

You can keep an eye on your website’s availability, too. Uptime monitoring

Questions teams ask before starting the trial.

See pricing
What does NowMetrix cost?

Plans go by your total monthly pageviews across all your sites: Small €199/mo (up to 10M), Medium €499/mo (up to 40M), and Enterprise (custom). Every plan includes unlimited sites, users, and team seats. No per-seat fees, and no surprises when your traffic grows. The 30-day trial needs no card.

How fast can we go live - and how much work is it?

One lightweight snippet, no IT project. Start the trial without a card; once we’ve reviewed your site, qualified teams are usually live within about 6 hours.

Is it GDPR-compliant? Do we need a cookie banner?

NowMetrix is cookie-free and privacy-first: no cross-site profiling, and most setups run without a consent banner (your legal team has the final say). Fully GDPR-aligned, with all data hosted on EU servers. It focuses on editorial signals, not invasive user profiling.

Is NowMetrix right for our traffic?

It’s built for publishers and content teams that want a fast live view of their audience. Start with one website, test it with your own traffic, and add more sites when you are ready.

Get to know NowMetrix through your own stories.

Start a 30-day trial, connect one site, and evaluate the live dashboard with your own traffic. No credit card required.

Compare

Looking for an alternative to Chartbeat or Smartocto?

An analytics tool needs to fit the way your newsroom works. Our comparisons explain the differences in features, workflows and pricing.

Choose a comparison

Our manifesto

What we stand for.

Clear numbers, fair prices, open interfaces and personal support: our manifesto sets out ten principles for how we develop NowMetrix and work with newsrooms.

Read our manifesto