Good journalism deserves good tools.

We stand alongside publishers.

Google is changing, AI is changing search, and many publishers are finding it harder to reach their readers. Meanwhile, good journalism still needs to happen every day. That is demanding enough.

We want to help you understand your traffic better and create content your readers find interesting and relevant. Our contribution is useful insight and a partnership you can count on, especially when times are uncertain.

That is also why we support new journalism projects. Each year, we help ten newly launched, independent projects that are funded entirely by their readers and have no major publisher behind them: NowMetrix is free in the first year, and they pay just half the regular price in the second. That leaves more room for the stories that start it all. Learn more about our support for new independent journalism projects.

The newsroom decides.

An important investigation is no less valuable because it gets fewer clicks than another story.

Numbers help you spot interest and put trends in context. The people in your newsroom still decide which topics deserve attention.

Numbers newsrooms can put to use.

Which articles are getting attention right now? Where are visitors coming from? Which story is gaining momentum? These are the questions people actually ask at the news desk.

That is exactly what we focus on. We show the metrics that help your newsroom understand its audience better. Marketing and sales have their own questions and their own tools to answer them. Our place is in the newsroom.

Open it. Understand it. Get going.

A dashboard should help straight away in a busy newsroom. If you first have to attend a training session or work through a lengthy introduction, you have already lost time.

That is why everyone in your newsroom should be able to use NowMetrix. Open the dashboard, see which stories people are reading and understand where readers are coming from. Even if analytics has never really been your thing.

An easy start is part of the product.

Setting up NowMetrix is not an IT project in its own right. To get started, add our JavaScript to your website. Then you are ready to go. It should be that simple.

You do not have to struggle through a complicated setup or spend an afternoon reading documentation first. And if you would like to know more: our easy-to-follow docs are available in more than ten languages. We are also happy to help personally, of course.

Good analytics respect readers.

We want to understand which stories interest people. We do not need to know who those people are to do that.

That is why we use anonymous, cookie-free analytics and store data in the EU. Your readers’ privacy is part of our product. Find out how we put this into practice on our Privacy & Hosting page.

Your data can do more than our dashboard.

We deliberately built NowMetrix to be open. You can retrieve practically everything you see in the dashboard through our API and use it in your own systems, analyses or dashboards.

With MCP, AI assistants can work with your NowMetrix data too. You decide where and how the numbers help you most. We provide the data and the interfaces. What you do with them is up to you.

Fair prices. Every feature included.

Good newsroom analytics should fit your budget. And it should be clear from the start what they cost and what you get. That is why our prices are published openly on our website. Take your time to look and decide whether NowMetrix is right for you.

Every feature is included in every plan. You do not need to buy extra modules to unlock a particular feature. We believe fair prices should be easy to understand, too.

When you need help, we are here.

Has your traffic dropped sharply? Do the numbers in GA4 look completely implausible? Is your setup a little unusual? Write to us. We consider questions like these part of support.

You get personal, professional help from people who take the time to look into your question. We usually reply within an hour, in your language and at weekends too. After all, life in a newsroom does not always keep office hours.

We develop NowMetrix together with our customers.

The best ideas often come in the middle of a busy newsroom day. That is why we listen when you tell us what is missing, what is awkward or what would save you time every day.

On our Feedback Board in the dashboard, everyone can submit their own ideas and vote on what we should build next. This helps us see which improvements matter most to you and develop NowMetrix where it makes a difference to your newsroom.