NowMetrix vs. Smartocto
Smartocto turns analytics into notifications and editorial workflows. NowMetrix keeps it simpler: one live view everyone understands without training.
Side by side
| Smartocto | NowMetrix | |
|---|---|---|
| Built for | Newsrooms adopting a guided editorial workflow | Editors and newsrooms that want one live view |
| Scope | Analytics with smart notifications, user-needs model, and headline testing | One focused live dashboard, plus pace, connectors, MCP, and REST API |
| Pricing | Custom packages, on request | Public pricing from €149/month, 30-day free trial, cancel anytime |
| Users & seats | Depends on plan | Unlimited users and websites on every plan |
| Cookies & consent | Depends on setup | Cookie-free and GDPR-aligned — usable without a consent banner in most setups |
| Getting started | Guided onboarding and training | One lightweight snippet, usually live within about 6 hours |
Based on publicly available information as of July 2026. Details depend on plan and setup.
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Where each tool fits
You want a system that pushes editorial to-dos per story and are ready to adopt its workflow and user-needs model across the newsroom.
You want editors to look at one live view and decide for themselves, with no new workflow to adopt and no training required.
Start a 30-day trial next to your current setup, no credit card. Keep everything running and let the newsroom decide which screen they watch.
“The integration of NowMetrix is done within seconds. But furthermore and the most important Point on the real-time Dashboards is, that it enables our editors to see reactions of readers on an easy to understand dashboard, which is running on the screen in our newsroom. One View and everybody knows what's happening on the site.”
Yves Hörler Head Technology and AdTech, streetlife.ch
30-day free trial
Start a 30-day trial next to your current setup. No credit card, cancel anytime.