Editorial analytics for newsrooms
NowMetrix shows which stories are moving, where readers come from, and whether today is ahead of or behind pace, while there is still time to act.
A real NowMetrix dashboard. Leave it open on the newsroom screen and watch the traffic move in real time.
By the time yesterday’s report lands, the story has already peaked. NowMetrix shows the move while you can still act on it.
Why newsrooms use NowMetrix
NowMetrix gives newsrooms the decisive live signals at story level, clear enough to act on immediately.
Every story shows how many readers are on it right now, and where they came from — Discover, search, social, or direct. Promote it, push it, test a new headline: you make the call while the peak is still climbing.
The dashboard runs on the newsroom screen and is readable without training. It also shows who is covering the homepage or the video desk right now, with a clean handover at shift change.
Nobody has to stare at a dashboard. Traffic alerts land in Slack or Telegram, the Luxafor light at the news desk shows the state of the site — and the API or MCP feeds the data into your own workflows.
Product
Active readers, top stories, sources, devices, countries, and pace in one focused view.
Explore the dashboard →When a story takes off, NowMetrix acts on it: a social post, a team alert, a signal in the newsroom.
Explore connectors →Know the moment your tracking goes down, before the newsroom loses its live view.
Explore uptime →Catch Discover bursts early enough to refresh the story, promote it, or line up the follow-up.
Explore Discover live →Ask Claude, ChatGPT, and other MCP-compatible tools questions about your live analytics.
Explore MCP →Bring live snapshots, sources, charts, overview metrics, and pacing data into your own tools.
Explore API →From the daily newsroom routine
“One View and everybody knows what's happening on the site.”
The integration of NowMetrix is done within seconds. But furthermore and the most important Point on the real-time Dashboards is, that it enables our editors to see reactions of readers on an easy to understand dashboard, which is running on the screen in our newsroom. One View and everybody knows what's happening on the site.
Yves Hörler
Head Technology and AdTech, streetlife.ch
“After GA removed the real-time portion of the tracker, we set out looking for a replacement. … We can’t see ourselves now not using NowMetrix to monitor our real-time traffic which is a must!”
Bruno Mackay · Director of Technology, samplesource.com
“NowMetrix is one of the best website tracking tools. … It is simple and easy to navigate, unlike Google Analytics (GA4).”
Shalabh Garg · SEO Professional, geekflare.com
“It works well and it does exactly what it is supposed to do, both from desktop and from mobile, which is very important to me. … I really recommend it to everyone who works on the web.”
Nicola Ligas · Managing Editor, smartworld.it
Curious what your own traffic looks like live?
FAQ
Plans go by your total monthly pageviews across all your sites: Small €149/mo (up to 10M), Medium €399/mo (up to 40M), and Enterprise (custom). Every plan includes unlimited sites, users, and team seats. No per-seat fees, and no surprises when your traffic grows. The 30-day trial needs no card.
No. GA4 realtime is a side feature: sampled during spikes, cookie-based, and built for marketers. NowMetrix is purpose-built for editors, with unsampled story-level numbers you can read in seconds. Most teams run it alongside GA4, not instead of it.
One lightweight snippet, no IT project. Start the trial without a card; once we’ve reviewed your site, qualified teams are usually live within about 6 hours.
NowMetrix is cookie-free and privacy-first: no cross-site profiling, and most setups run without a consent banner (your legal team has the final say). Fully GDPR-aligned, with all data hosted on EU servers. It focuses on editorial signals, not invasive user profiling.
It’s built for publishers and content teams that want a fast live view of their audience. Start with one website, test it with your own traffic, and add more sites when you are ready.
The NowMetrix app is available in English, German, and Swiss German. Spanish, French, Italian, Dutch, Polish, Greek, Hindi, and Bahasa Indonesia are currently available in beta.
30-day trial · no credit card
Start a 30-day trial, connect one site, and evaluate the live dashboard with your own traffic. No credit card required.