We build the live analytics newsrooms actually need.

The story behind NowMetrix

For years I lived inside web analytics tools — Google Analytics chief among them — and one gap never went away: getting to truly real-time data. In 15+ years as a software developer and SaaS founder, much of it in the Swiss media sector, I learned a simple lesson the hard way: in a newsroom, waiting for data isn't an option.

The story has already moved on by the time yesterday's report loads. Support tickets sat unanswered while traffic spiked. The tools were powerful, but they were built for marketers measuring funnels — not for editors deciding what to put on the homepage in the next ninety seconds.

So I kept asking one question: what would an analytics platform look like if it were designed for speed and immediacy first, and everything else second? That question became NowMetrix — the tool I built to solve the real-time problem I was living with every day.

Why NowMetrix

Editorial analytics, kept deliberately useful.

Editorial analytics is its own corner of the industry, with its own rules. Journalists and editors don't think in sessions and conversions — they think in stories, right now. That means a different set of metrics, and an absolute need for data the moment it happens.

There are other good tools out there — Chartbeat, Marfeel, Smartocto among them. Over the years many of them have grown into sprawling suites with far more features than a newsroom actually uses on a typical day.

We went the other way. Our mission is to be simple, fast and intuitive: clear enough for anyone on your content team to understand what is happening in seconds, with no training and no manual. Fewer numbers, more clarity, zero waiting.