Realtime Analytics
Reader numbers, sources and trends alongside every story. NowMetrix shows which articles are gaining momentum, where new readers come from and how your traffic compares with similar days.
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Top Pages
A new article goes live. Readers start arriving, the trend line rises and the story moves up the ranking. Meanwhile, an older piece is picking up attention again, even though it wasn't on your newsroom's radar today.
Top Pages shows you this as it happens. See which articles are reaching readers, how attention is changing and which sources are contributing. Alongside the biggest stories, you can spot the pieces that deserve a closer look. Suggestions from Live Proofreading also appear alongside the relevant article.
Perhaps a well-read article needs an update. Perhaps a topic deserves a better position on the homepage. Or the questions for a follow-up are beginning to emerge. NowMetrix helps you make those decisions with a view of how people are actually using your content.
Sources
Reader numbers are rising. Now you want to know what's behind it. Are visitors arriving through Google Search? Is an article being distributed through Discover? Or is the newsletter you just sent bringing readers to your website?
Sources shows which origins are contributing to your audience right now. The traffic mix leads you to individual platforms, campaigns and referring websites. An unexpected link can become visible while it is bringing readers your way.
This helps you follow the distribution of your coverage throughout the day. After sending a newsletter, watch whether readers arrive. When traffic suddenly rises, check which source is particularly prominent. At the next meeting, you can explain more precisely where the attention came from.
Traffic Network
The Traffic Network connects sources and articles in a live map. Arrows show direction, while moving dots indicate the approximate strength of current traffic. This reveals which source is sending readers to which story.
Pulse
The same question comes up several times a day at the newsdesk: “How are we doing?” A single reader count only answers part of it. A Friday morning brings different expectations from a Sunday evening.
Pulse puts current figures in context by comparing them with similar weekdays at the same time. See whether things are busier or quieter than usual, across active readers, pageviews so far and visitors so far.
That makes a quieter moment easier to judge, too. Is the day following its usual rhythm, or is it worth taking a closer look? This context stays visible in the dashboard as the newsroom gets on with its work.
Recap
The morning meeting is a chance to look back. Which stories received the most views yesterday? When was the site particularly busy? And which topics kept attracting readers over several days?
Recap brings traffic trends and the most-read articles together for your chosen period. Review yesterday, look at a whole week or follow a topic over a longer stretch. Search narrows the view to relevant content, such as a keyword or an author.
This gives the editorial review a shared starting point. Revisit successful stories, discuss how coverage developed and plan the next topics with what you learned from the past few days.
“The integration of NowMetrix is done within seconds. But furthermore and the most important Point on the real-time Dashboards is, that it enables our editors to see reactions of readers on an easy to understand dashboard, which is running on the screen in our newsroom. One View and everybody knows what's happening on the site.”
Yves Hörler Head Technology and AdTech, streetlife.ch
The best way to see whether NowMetrix fits your team is to use it during the news day. Follow your next stories live, see where readers come from and look back together the following morning.
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