Last updated: June 20, 2026
This Privacy Policy explains how NowMetrix collects, uses, stores, and shares personal data when you use our website, dashboard, tracking script, APIs, MCP server, connectors, documentation, trial forms, subscriptions, and related services (together, the "Service").
NowMetrix is provided by Rüegg Internet Services, Zürichstrasse 242, 8122 Binz, Switzerland ("NowMetrix", "we", "us", or "our"). For the purposes of applicable data protection laws, we act as controller for data collected through our own website, accounts, billing, and support. For analytics data collected on a customer's website, our role may depend on the customer's setup and applicable law.
When you contact us, start a trial, create an account, subscribe, or request support, we may collect information such as your name, company name, business email address, website URL, message content, billing details, plan information, and communication history.
We may collect technical and usage information when you use our website, dashboard, documentation, APIs, or other parts of the Service. This may include IP address, browser type, browser version, device type, operating system, pages visited, timestamps, diagnostic data, log data, and actions taken inside the Service.
The NowMetrix tracking script is designed for realtime, privacy-conscious analytics. For analytics tracking on customer websites, we do not use cookies to identify visitors. The data processed may include:
We do not store raw IP addresses for analytics tracking. Raw request-level analytics data is deleted after a maximum of 24 hours and is not copied to long-term backup systems. Aggregated metrics may be retained to provide reporting and historical views without identifying individual visitors.
The NowMetrix analytics script itself does not rely on cookies to provide realtime analytics to customers.
Our own website, dashboard, and account areas may use necessary cookies or similar technologies for login, security, session management, preferences, language selection, fraud prevention, and service operation. Where optional cookies or similar technologies are used and consent is required, we will ask for consent or provide controls as required by law.
When you open a referral link, we record the referral code and the visit time. Known bots are excluded; short-lived checksums generated with a secret key limit repeated visits. These technical rate-limit records are cleaned up after one day. We do not store raw IP addresses or browser identifiers in referral statistics. Only with your consent do we set the nm_referral cookie for up to six months. It contains the referral code, the start and end of attribution, and a signature. The first saved referral remains valid until its original expiry; later links do not extend this period. You can delete the cookie at any time using “Manage referral” in the footer. When you submit a trial request, we attach any valid attribution to that request. Referring customers see only visit and confirmed trial request counts, not names or email addresses. Deleting the cookie does not change previously submitted requests. Without a cookie or when using another device, you can enter a recommendation manually in the trial form. This applies to our website; the analytics script on customer websites remains cookie-free.
We use personal data to:
Where the GDPR, Swiss data protection law, or similar laws apply, we process personal data on the following legal bases:
We may share personal data with service providers who help us operate the Service, such as hosting providers, infrastructure providers, CDN providers, email providers, payment processors, support tools, analytics tools, and security providers. These providers may process data only as needed to provide their services to us.
We may also share data if required by law, to protect rights and security, to enforce our agreements, or as part of a merger, acquisition, restructuring, or transfer of business assets. We do not sell personal data.
We are based in Switzerland and may use service providers in Switzerland, the European Economic Area, the United Kingdom, the United States, or other countries. Where required, we use appropriate safeguards for international data transfers, such as adequacy decisions, contractual protections, or other lawful mechanisms.
We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or allowed by law.
Depending on where you are located, you may have rights to access, correct, delete, restrict, or receive a copy of your personal data. You may also have the right to object to certain processing, withdraw consent, or lodge a complaint with a supervisory authority.
To exercise rights relating to data we control, contact us at info@nowmetrix.com. If your request concerns analytics data collected by one of our customers on their website, we may direct you to that customer because they may be the controller for that processing.
We do not sell personal data. If California privacy laws apply to your data, you may have rights to know, access, correct, delete, and opt out of certain sharing of personal information. You can contact us at info@nowmetrix.com to make a request.
Some browsers offer "Do Not Track" signals. There is no common industry standard for responding to those signals. We do not currently respond to Do Not Track signals in a separate way.
We use technical and organizational measures designed to protect personal data. No online service can guarantee absolute security, but we work to protect the Service against unauthorized access, misuse, loss, and disclosure.
The Service is not directed to children under 16. We do not knowingly collect personal data from children. If you believe that a child has provided personal data to us, please contact us so we can take appropriate action.
We may update this Privacy Policy from time to time. When we make changes, we will update the date at the top of this page. If changes are material, we may provide additional notice where appropriate.
If you have questions about this Privacy Policy or how we handle personal data, please contact us:
NowMetrix / Rüegg Internet Services
Zürichstrasse 242
8122 Binz, Switzerland
Email: info@nowmetrix.com