NowMetrix vs. Marfeel
Marfeel combines realtime and historical analytics with configurable workspaces, reporting, monitoring, and other publisher products. NowMetrix focuses on the live newsroom — including agent-ready data through MCP.
The real difference
Marfeel’s public product information describes a broad publisher platform with realtime and historical analytics, configurable workspaces, social and content tools, reporting, data exports, monitoring, and additional products.
NowMetrix is built around a narrower job: give editors, audience teams, and newsroom leaders one shared answer to what is happening now. Top stories, sources, pace, Google Discover, and the people responsible for the next action stay visible on one screen.
Why NowMetrix
Marfeel offers configurable dashboards and workspaces for different reporting needs. NowMetrix deliberately keeps the operational view together: active readers, Top Pages, sources, trends, today’s pace, Pulse, and newsroom responsibilities are designed to remain open on the newsroom monitor.
A live number is more useful when the team knows whether it is normal. NowMetrix Pulse compares readers, pageviews, and visitors with comparable weekdays and says whether the day is ahead or behind its usual pace — without opening another report.
The dashboard shows who currently owns news lead, homepage, and social media. At handover, a colleague can take over a role directly. The live traffic and the people expected to act on it no longer need to sit in separate tools.
Marfeel documents dedicated Discover dashboards and monitoring. NowMetrix brings Discover into the shared live view: it appears as a source in Top Pages and Traffic Mix, so the newsroom can see which story is receiving Discover traffic while there is still time to act.
Marfeel’s published Analytics plans currently list retention from today on the free tier to three, 13, or 26 months, with custom retention for Enterprise. NowMetrix retains aggregated pageviews and visits without a time limit while keeping the product focused on live operations.
Marfeel documents a Reporting API and exports to CSV, Google Sheets, Amazon S3, and Google Cloud Storage. NowMetrix also makes its analytics data available directly through MCP, so live readers, Top Pages, sources, trends, pace, and historical totals can be used in ChatGPT, Claude, and compatible agent workflows. A REST API remains available for conventional integrations.
Side by side
| Marfeel | NowMetrix | |
|---|---|---|
| Primary job | Publisher analytics and related products across realtime, historical analysis, reporting, and optimisation | Operational clarity for the live newsroom |
| Realtime view | Realtime dashboards and configurable workspaces with publisher-focused metrics | Active readers, Top Pages, sources, trends, pace, Pulse, and responsibilities in one shared view |
| Google Discover | Dedicated Discover dashboards and monitoring are documented | Discover appears live per story in Top Pages and as part of Traffic Mix |
| Historical retention | Published plans list today, three, 13, or 26 months; custom retention is listed for Enterprise | Aggregated pageviews and visits retained without a time limit |
| Newsroom coordination | Configurable dashboards, alerts, and reporting workflows | Named newsroom responsibilities and shift handover beside the live traffic |
| Agent workflows | Reporting API and scheduled exports to CSV, Sheets, S3, and Google Cloud Storage | MCP for ChatGPT, Claude, and compatible tools, built around live newsroom data; REST API also available |
| Implementation | Configuration depends on the selected products, plan, data model, and integrations | One lightweight snippet; standard websites are usually live within about six hours |
| Privacy approach | Configuration and obligations depend on the selected products and implementation | Tracking without cookies, with analytics data hosted in the EU |
| Commercial entry | Free, Basic, Pro, and Enterprise tiers; features and add-ons vary by plan | Public Small and Medium plans, a 30-day free trial, and an Enterprise quote within one business day |
Comparison based on the following public Marfeel sources, reviewed 4 September 2026: Analytics plans and retention; Compass product overview; dashboard documentation; Discover Monitoring documentation; Reporting API documentation; data-export documentation. Features, plans, contracts, and implementations can change and may vary. The comparison describes different product scopes, not an objective ranking. Consent requirements depend on the complete implementation and applicable law; this comparison is not legal advice. Marfeel is a trademark of its respective owner. NowMetrix is not affiliated with Marfeel.
Which one fits?
Trusted by 150+ media brands and content teams
“I really like NowMetrix. It works well and it does exactly what it is supposed to do, both from desktop and from mobile, which is very important to me. And it's easy to switch between a realtime view and the last seven days or so, so you can have a more comprehensive view of how your site is performing. I really recommend it to everyone who works on the web.”
Nicola LigasManaging Editor, smartworld.it
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No migration on day one. No credit card. Keep Marfeel running while your newsroom tests NowMetrix with its own traffic.