NowMetrix for Claude & ChatGPT

Your analytics. Your questions. A conversation.

How is the day going? Which story is attracting readers right now? Connect NowMetrix to your AI assistant and ask just as you would ask your colleagues.

For Claude, ChatGPT and other MCP-compatible assistants.

A look at the day

Start by knowing where you stand.

The first editorial meeting is about to start. You want to know whether today's traffic is on track and what stands out. Ask directly about the day's traffic.

Keep asking: Which sources are contributing? What about another website? The conversation keeps the context as you explore.

Claude Example conversation

How is our traffic today compared with the usual daily pattern?

Data from NowMetrix

Your traffic is slightly ahead of the usual daily pattern.

MetricTodayUsualChange
Pageviews418 300401 500+4.2%
Visitors61 70060 600+1.8%
Live users2 8402 720+4.4%

As the news unfolds

A story stands out. Ask about it.

An article suddenly finds a larger audience. You want to know which other stories are getting attention and where readers are coming from. Claude can retrieve and summarise the available NowMetrix data.

An initial overview leads to a more specific question. You decide which story to look into or discuss with your newsroom.

Claude Example conversation

Which articles are being read most right now, and where are the readers coming from?

Data from NowMetrix

These three stories have the most readers right now.

ArticleLive users
New express cycle route opensSearch 31% · Direct 24% · Discover 20%412
City council postpones decision on new school buildingDirect 38% · Search 29% · Discover 22%355
Farmers’ market: these stalls are newSearch 33% · Discover 24% · Social 22%301

Overall, 34% of traffic comes via search, 27% directly, 24% via Google Discover and 9% via internal referrals.

Before the next meeting

Turn the numbers into a briefing.

You have explored the data. Now you need a few sentences for the next editorial meeting. Ask your assistant to turn the retrieved figures into a concise briefing.

The briefing is a starting point for discussion. Review the interpretation and add what your newsroom knows about the day's news.

Claude Example conversation

Summarise the key developments for our editorial meeting.

Data from NowMetrix
  • Traffic slightly above normal. Pageviews are up 4.2%, visitors up 1.8%, with 2 840 live users right now.
  • Local stories are leading. The cycle route leads ahead of the school project and the farmers’ market.
  • Discover brings readers. Google Discover delivers 24% of traffic. Search accounts for 34% and direct visits for 27%.
  • Social stands out on the market story. Its social share is 22%, compared with 6% across the site. A useful lead for the editorial discussion.

The monthly review

A whole month. At a glance.

For your monthly report, you need the trend, the strongest stories and the numbers to work with. Ask for a chart and an Excel file. Claude prepares the data from NowMetrix for you.

From the first overview to a file for your next meeting, all in one conversation.

Claude Example conversation

Chart daily pageviews and visits for the last full month. List the top 5 stories by pageviews and provide the report as an Excel file.

Data from NowMetrix

In August 2026, there were 10 882 648 pageviews and 6 215 173 visits. Here is the daily trend. Visits are sessions.

Daily traffic · August 2026
Pageviews / Visits · August 2026 0 100k 200k 300k 400k 500k 1 8 15 22 31

Top 5 stories by pageviews

ArticlePageviews
Bridge closure: All diversions at a glance412 860
New school building: Plans and timeline unveiled356 430
New cycle express route: Where it will run318 975
Indoor pool renovation: What changes for visitors271 540
Weekly market: New stalls and longer opening hours236 185
Download Excel XLSX · Daily data and Top 5

NowMetrix brings the data. You lead the conversation.

MCP connects NowMetrix to your AI assistant. In response to your questions, it can retrieve current metrics, articles, traffic sources and available historical data. Ask a follow-up, request a comparison or have it prepare a summary.

Access is read-only and limited to the trackers your NowMetrix account can use. The assistant cannot change tracking settings or analytics data through this connection.

Your newsroom makes the editorial judgement. The questions you can answer depend on the available data and the AI assistant you use.

Connect once. Then start asking.

Add NowMetrix as an MCP connector in your AI tool, sign in with your NowMetrix account and approve read-only access. You do not need your own server or a REST API key.

Begin with “Start NowMetrix”. Your assistant checks the connection, lists your available websites and suggests questions to get you started.

Connect other AI tools

What would you like to know about your readers?

Try NowMetrix with your newsroom and bring your own questions to the first conversation.

30-day free trial